Now imagine being seated at a restaurant that supports ONOSYS‘ soon to be debuted iPhone ordering app.  With the flick of a finger you can browse the entire menu, select what meals you and your family want, and place the order with almost no staff involvment.  This type of scenario would not only speed up the order-to-fulfillment process (which would make restaurants happy) but would also cut down on tons of human mistakes that invariably occur.  I also think this would become an extremely hip and cool app for people with iPhones to flaunt.  There are over 40 million iPhone users nationwide who use their device for everything under the sun — why not order food?

Stan Garber, of ONOSYS, will be in Chicago this week at the Marketing Executives Group Conference (MEG) and National Restaurant Association Show to debut the app.  I subscribe to ONOSYS‘ newsletter called “Quick Bites” which includes more details.  Here’s the newsletter in it’s entirety that arrived to my inbox this afternoon:

Got an iPhone? Get a pizza.

ONOSYS is taking the wraps off of the industry’s hottest iPhone ordering system in Chicago this week at the Marketing Executives Group Conference (MEG) and National Restaurant Association Show, and you can see for yourself how your customers can order anything from your menu with just a touch of their finger on the screen of their iPhone. 

With over 40 million phones sold, the iPhone has revolutionized mobile computing, and ONOSYS has harnessed that mobile power in a simple, elegant and powerful ordering system. 

Coming to Chicago this week? I’d love to show you the next wave in online ordering: mobile transactions. See how our mobile ordering system can help you reach more customers, increase order size and satisfy your customers who are on the go. 

Want to track me down? Email me (stan@onosys.com) to set up a time to get together, or call me on my cell (440-785-2870) if you have a few minutes of free time at the Show. 

Stan Garber 

P.S.: If you see a guy on the show floor wearing “ONOSYS Orange” shoes, that’s me. Stop and say hello and I’ll show you how mobile ordering works on the fly! 

Out of the thousands of apps currently flooding Apple’s App Store I believe this has real potential.  If the ONOSYS people get this right, and are able to prove a realistic ROI for restaurants, they’ll have a killer app on their hands.

If anyone in Chicago has video of this app in action please send it to me.  I’d love to 1) view it and 2) post it for others.

What caught my eye — almost immediately — was the fact that the image used for the “General Information” menu item was of Ireland’s Powerscourt Garden.  Most people wouldn’t notice this, but I did.  I was there just 2 years ago, and the unique layout of the garden/walkway set against the unforgettable mountainscape is not something you fail to recognize.

This lead me to question whether it was appropriate for the Home & Flower Show to utilize this image, and more to the point legally, if they’re even authorized to use it.  Did the person who built this website take that picture?  Did the person who built this website acquire the picture from a stock photography suite?  Did they steal it from Powerscourt’s website or another source?  Does Powerscourt need to authorize the use of pictures taken of its property if they’re to be used commercially?  And, of perhaps less import, does it hinder the advancement of the Home & Flower Show’s mission, which is presumably to advocate the gardens built and maintained here in Ohio.  Surely an image of some magnificent garden locally would be better than using an image of gardens thousands of miles away in a country that has no real connection to Ohio.

Of course the benefit of the doubt has to play a role here as it always does.  Chances are that the Home & Flower Show does have the right to use the image.  Chances are they were simply interested in making their menu look cool by using a picture of a really cool garden.  Chances are no one in Ohio (save for me) will even notice this and comment on it.

But, I couldn’t let it go without giving Powerscourt the props it rightly deserves.  It’s an amazing place with perfect architectural landscaping, pristinely manicured lawns, hundreds of species of flora and a number of fountains/ponds that stop you in your tracks.  I’d like to see a garden like that in Ohio… if it exists.